Hi There. I'm Norma, the design equivalent of a seal: always playful & curious

✨ I've previously worked as a game designer at Jam City - Carlsbad.
✨ I've designed content for casual free-to-play mobile games for 4+ years.
✨ I'm compelled to create intuitive, playful, and people-first experiences.
✨ I'm based in San Diego County, mainly the 92122 & 92126 areas.
✨ I'm now a swim instructor empowering others with my playful approach.

Finding a Way for Lasting Behavior Change as a Swim Instructor

Swim Instructor Success Stories

✨ Super wholesome & rewarding!

(In-Person)

Here are some success stories where my swim lessons empowered clients of any age to overcome their challenges in the water.

I do everything I can to associate positive emotions with any behavior change needed for their goals.

Feb 2023 - Present

Mobile Game Interaction Design @

HGTV MyDesign

I implemented ~125 levels made in Unity as part of a 6-person design team,
regularly communicating with other departments.

Canva & G-Suite were mainly used to create design documentation files.

I also personally onboarded 3 new hires during quarantine.

(Mobile)

Unreleased free to play interior design lifestyle game that soft-launched in the UK & Philippines.

Role: Content creation | Level Design | Onboarding new designers remotely

Jan 2021 - Aug 2022

Cookie Jam

I contributed ~400 levels and the interaction design of a new blocker from concept to completion called the "Filled Churro."

Level 6000 was created by yours truly, seen here!

(Mobile | Web)

Free to play match-3 puzzle game with over 100 million users and 6000+ levels.

Role: Content Creation | Level Design | Feature Launch | Cross-functional Communication

Jun 2018 - Jan 2021

Game Design & Development @ Personal

💖

Norma Tu

UX Designer | Swim Instructor

Hi There. I'm Norma, the design equivalent of a seal: always playful & curious

Finding a Way for Lasting Behavior Change as a Swim Instructor

✨ Super wholesome & rewarding!

(In-Person)

Here are some success stories where my swim lessons empowered clients of any age to overcome their challenges in the water.

I do everything I can to associate positive emotions with any behavior change needed for their goals.

Feb 2023 - Present

Mobile Game Interaction Design @

I implemented ~125 levels made in Unity as part of a 6-person design team,
regularly communicating with other departments.

Canva & G-Suite were mainly used to create design documentation files.

I also personally onboarded 3 new hires during quarantine.

(Mobile)

Unreleased free to play interior design lifestyle game that soft-launched in the UK & Philippines.

Role: Content creation | Level Design | Onboarding new designers remotely

Jan 2021 - Aug 2022

I contributed ~400 levels and the interaction design of a new blocker from concept to completion called the "Filled Churro."

Level 6000 was created by yours truly, seen here!

(Mobile | Web)

Free to play match-3 puzzle game with over 100 million users and 6000+ levels.

Role: Content Creation | Level Design | Feature Launch | Cross-functional Communication

Jun 2018 - Jan 2021

Game Design & Development @ Personal

Click here for a timeline of all my personal game projects

linkedin.com/in/normatu/

💖

Hi There. I'm Norma, the design equivalent of a seal: always playful & curious

Finding a Way for Lasting Behavior Change as a Swim Instructor

(In-Person)

Feb 2023 - Present

Mobile Game Interaction Design @

(Mobile)

Jan 2021 - Aug 2022

(Mobile | Web)

​

Role: Content Creation | Level Design | Feature Launch | Cross-functional Communication

Jun 2018 - Jan 2021

Game Design & Development @ Personal